UK’s appetite for travel not been dimmed by recession

British travellers have had to cope with currency devaluation on top of the recession, and both have driven significant changes in travel patterns.

Over the past year the credit crunch has seen the UK tighten its belt and feel the squeeze. The prosperous era of ‘splashing out’ has come to an abrupt end and given way to feelings of thrift and frugality that have led us all to keep a beady eye on the balance sheet.

Fewer people are expected to travel this year but us Brits love a bargain and, rather than giving up our travels entirely, most of us are on the lookout for good value and special deals.

So although we are unwilling to forgo our precious annual holiday(s), we are nonetheless looking to travel in cheaper, more cost effective ways. Through the internet we are able compare and contrast vast quantities of information to find the best deals. For this reason the online travel market has grown steadily over the past five years.

Package holidays have also been popular during the economic crisis as people are looking for security and prefer to know exactly how much their holiday is going to cost from the outset.